There’s something about midlife that no one prepares you for.
Your brain feels like 27 tabs are open at once — and none of them are labelled properly.
You’re juggling work, hormones, family life, the washing pile, your own wellbeing, and somewhere in the middle… trying to run a purposeful, values-led biz.
That’s why I needed one place - just one - to hold all the moving parts of my work.
Coaching, wellness events, digital products, my email community, and the heart behind the Thriving Woman Project.
Not complicated.
Not overdesigned.
Just simple, calm and doable.
And that’s where Flodesk has become my go-to system.
It supports my multi-stream biz in a season where my ADHD brain and midlife hormones sometimes steal the show - and it still helps me run things with ease.
Here’s how I use it, what’s new this year, and why it works so well for women like us, building purposeful work in real life.
One Dashboard That Holds My Whole Biz
Before Flodesk, my lists, forms, emails and checkouts lived everywhere.
And trying to join it all up left me drained before I even wrote a single email.
Now it all sits clearly in one dashboard:
- Coaching clients
- Workshop attendees
- Freebie downloads
- Digital product buyers
- Weekly encouragement readers
I can see who’s engaging, what’s growing, and which of my “biz streams” needs attention - without switching between five tools.
Templates That Actually Look Like Me
I’m fussy about design.
I want my emails to feel warm, clean, simple - not over-styled.
And honestly, when my hormones or ADHD brain flare up, I need things to be easy.
Flodesk’s templates are exactly that.
I pick my goal, choose a layout, drop in my colours and a personal photo, and the email looks beautifully on-brand without trying.
Minutes, not hours.
Ease, not stress.
Beautiful, not busy.
Workflows That Serve My Audience Even When I Can’t
Some days I’m walking the muddy country lanes for the fresh air.
Some days I need quiet because hormones are doing their thing.
And some days, I simply need rest.
Flodesk workflows mean my biz still serves people warmly, even when I’m offline.
I use them for:
- My welcome sequence
- Freebie nurture series
- Workshop follow-ups
- Digital product delivery
- Gentle sales sequences
- Coaching onboarding
The builder is simple, intuitive and calm. No overwhelm in sight.
New Integrations That Make Everything Flow Easier
My favourites (so far):
- Canva — import designs directly
- ManyChat — link Instagram DMs with email nurturing
Less manual downloading.
Less tab-switching.
More ease.
Signup Forms That Grow Your List Without Stress
Now I can create branded forms in minutes:
- Inline
- Popup
- Full-page
- Link-in-bio
Perfect for lead magnets, workshops, free resources or simple “join my world” invitations.
The Game-Changer: Checkout Pages (Now With Payment Plans!)
Flodesk now lets me sell:
- Workshops
- Coaching sessions
- Digital downloads
- Programmes
- Event tickets
And the best bit? I can now offer payment plans.
All set up and administered through my Stripe account.
It makes my work more accessible and supportive for the women who join.
And because checkouts link directly to workflows, everything runs smoothly - sales, delivery and nurture, all in one place.
New Pricing Designed for Creators + Small Biz Owners
You can try Flodesk free for 14 days to see how it fits your workflow and season of life.
If you choose to stay, use my partner link for 25% off your first year:
And because I want you to get the absolute best from it, I’m offering a free 1:1 Flodesk setup and coaching session when you join through my link.
We’ll walk through your goals, set up your first workflow, and design your emails so you can share your message with clarity and ease.
Simply email me and we’ll get your session booked in — I’d love to help you create a system that feels calm, aligned, and ready to support your purpose-led biz.
Why Flodesk Works for Me in This Season of Life
Freedom over pressure.
Purpose over hustle.
Rest over noise.
Wisdom over overwhelm.
I want a biz that fits my life, not one that runs my life.
Flodesk helps me do that. It:
- Simplifies everything
- Gives me breathing room
- Helps me nurture my audience with warmth
- Keeps all my income streams in one calm system
- Lets me honour this season - midlife, hormones, ADHD brain and all!
It feels steady.
It feels doable.
It feels aligned.
If you’re a woman juggling work, family, hormones, a purpose-led biz and the desire for a simpler way - I think you’ll love it as much as I do.
If you choose to stay, use my link for 25% off your first year.
Written in partnership with Flodesk. I’m a Flodesk Partner, which means I may earn a commission if you choose to use my link.
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